This week as part of #FYIFinance we are looking at the role of a marketeer in financial services. Jas is Marketing and Events Coordinator for The Verve Group and explains just how she got into the role, and why others should consider doing the same…
“I graduated in 2017 with a degree in Creative Enterprise with no clear idea of what I actually wanted to do with my career. I had a friend who worked for Para-Sols and after seeing that they had a cool office with dogs and a beer fridge, I decided I wanted to work in a place like that. There was one problem though – I had no interest in becoming a paraplanner, or working in finance. However, when I saw the role of Marketing and Communications Assistant appear in my inbox, something told me to give it a shot, and I haven’t looked back since.
Two and a half years later I am the Marketing and Events Coordinator for The Verve Group, which consists of Para-Sols, Apricity Compliance, The Art of Finance, The Grad Scheme and That Mint Podcast (phew). Up until very recently, I had marketing responsibilities across all of the brands, but after a lot of thinking, we decided internally that it would be more productive for the team if we split them up. That leaves me with Apricity and The Verve Group. My role varies from day to day – with Apricity and Verve being the ones to host events, some days I have my events management hat on whilst other days it’s more general marketing (comms, social media etc).
I’m one of those typical people who fell into financial services. Like I said, I had no intention of becoming a paraplanner, I didn’t want to work in compliance – it just wasn’t me. But what I didn’t know was that there are hundreds of other roles within the industry that people just don’t consider. What I love about The Verve Group is the passion to shine a light on these roles and encourage the younger generation into them. The mission also includes showcasing the industry as something exciting, that people should want to be involved in – long gone are the days of finance being stale and grey. It’s exciting, innovative and most of all, there’s room for more change allowing people to come in and put their own spin on things. Our marketing is not your bog-standard financial marketing – it’s fun, quirky and engaging. And I love being a part of it.
I for one will continue shouting about how great a career in financial services can be. And I want people to be open-minded at the opportunities that are out there. If you’ve never considered a role in financial services because it’s perceived as boring, or you don’t want to be an accountant, I would actively encourage you to change your mind. It’s an industry with room for growth and it’s up to the future generation to provide this!”
Jasmine Nattrass – Marketing and Events Coordinator