17th February 2025

AAB's journey to Positive Compliance

Back in 2017 we realised that as the business was growing, so were our compliance needs. We’d been working with a smaller provider that was the right fit when we were a smaller entity, but as we expanded and needed more support, it became clear we had to explore other options.

There were bigger compliance providers out there, but they weren’t the right fit for us.We found their approach a little too rigid - you had to slot into their model rather than them adapting to your business. That wasn’t what we were looking for.

We’d known Cathi through Para-Sols for a long time, having worked with her not long after we founded AAB on the paraplanning side. We already knew she had a different, more progressive way of looking at compliance, so when the time came to find a new compliance partner, Verve felt like the natural choice.

A grown-up approach to compliance

One of the biggest differences we noticed with Verve was their approach. With most compliance providers, you send off your files, and they come back with a list of actions you have to complete before reporting back to them. It can feel like a one-way process.

Verve’s approach is much more collaborative. They provide feedback, but how we implement that feedback is up to us. If we don’t agree with something, we can challenge it, and there’s always an open conversation. That level of two-way communication is something we really value - it’s such a fresh way to work.

Proactive, not reactive

Another key factor for us is Verve’s forward-thinking approach. Yes, compliance naturally involves looking back, but what’s even more valuable is knowing what’s coming next.

With Verve, we have regular check-ins to discuss upcoming regulatory changes, so we’re not caught off guard when new requirements come into play. Instead of having to react at the last minute, we can prepare in advance and avoid any stress.

That’s what makes Verve stand out - they understand the profession is always evolving, and they take the time to anticipate what’s ahead.

Using Dextera for compliance oversight

We use Dextera, which provides a central hub for our compliance processes and file reviews.

It gives us great oversight of the business and makes managing compliance so much easier.We’ve also had the chance to share ideas with the Verve team on how it can be developed even further. It’s great to be able to contribute to shaping something that benefits us directly.

One area we’re particularly excited about is how AI could support compliance monitoring, detecting changes and automatically flagging when action is needed. As Verve continues to develop Dextera and integrate it with other software, we can see it becoming even more valuable.

Why we work with Verve

For us, Verve is more than just a compliance provider - it’s a true partner.

They take the time to ask what support firms need, knowing that compliance isn’t static, it’s always changing. Their approach is intuitive, collaborative, and forward-thinking.

Working with the team has given us the confidence to manage compliance in a way that works for our business, rather than feeling forced into a one-size-fits-all approach. We’ve moved beyond traditional, reactive compliance and embraced a proactive, strategic, and technology-driven approach that aligns with our long-term goals.

Vikki Venerus, Head of Risk and Compliance, AAB Wealth